In the world of SEO, visibility is everything—especially for local businesses. That’s where the Local Pack comes in.
If you’ve ever searched for “coffee shops near me” or “best pizza in London,” you’ve probably seen a map with three business listings right at the top of Google’s results. That eye-catching section? That’s the Local Pack.
So, what is Local Pack in SEO, and why does it matter? It’s a special Google feature that highlights three top local businesses based on a user’s search. Each listing includes key details like the business name, address, phone number, reviews, and even a link to directions.
Still curious? GetFound breaks down what is Local Pack in SEO, how it works, and how it differs from organic search results—so you can make the most of it!
Understanding What is Local Pack in SEO
To fully understand what is local pack in SEO, let’s break down its structure and purpose. The local pack, sometimes referred to as the “map pack” or “3-pack,” is a special feature in Google’s search results designed to highlight local businesses.
Here’s what typically appears in a local pack:
- A Map
At the top of the local pack, Google displays a small interactive map showing the locations of relevant businesses.
- Three Listings
Below the map, three business profiles are displayed, each showing the business name, address, phone number, website link, hours, and user ratings.
- Call-to-Action Options
Links for directions, calling the business, or visiting the website are included, making it easier for users to act.
For example, when a user searches for “Italian restaurants near me,” Google uses the local pack to provide the three most relevant results in the user’s vicinity.
Key Features of the Local Pack
To further explain what is local pack in SEO, here are its defining features:
- Location-Based Results
The local pack is tied to the user’s physical location or the location specified in the query.
- Focus on Proximity and Relevance
Google prioritizes businesses that are close to the user and match the intent of the search query.
- Rich Business Information
The local pack highlights essential details like NAP (Name, Address, Phone number), hours of operation, and customer reviews, helping users make informed decisions.
- Integration with Google Maps
Users can click on the map to explore additional business options or get directions to a specific location.
The local pack offers businesses a prime opportunity to capture attention, as it appears above the traditional organic search results in most local queries.
How Does Local Pack Differ from Organic Results?
To clarify what is local pack in SEO, it’s important to differentiate it from traditional organic search results.
While organic results are typically webpage listings ranked based on SEO factors like keyword relevance and backlinks, the local pack specifically showcases businesses with a physical presence near the searcher.
Here are the key differences:
- Focus
The local pack emphasizes local businesses, while organic results may include broader or non-local content.
- Ranking Factors
Local pack rankings are influenced by proximity, reviews, and NAP consistency, whereas organic results rely on on-page SEO, domain authority, and backlinks.
- Display
The local pack features a map and concise business details, while organic results display meta titles, descriptions, and URLs.
For example, a query like “best coffee shops” may return blog posts or articles in organic results, while the local pack highlights nearby cafes with contact information and directions.
Also Read: Secret Steps You Might Have Missed When Implementing Outbound Links!
Ranking Factors for the Local Pack
To secure a spot in the local pack, businesses must optimize their local SEO strategy. Key ranking factors include:
- Google Business Profile Optimization
Ensure your Google Business Profile is claimed, complete, and accurate with updated NAP information, business hours, and photos.
- Proximity
The closer your business is to the user’s location, the higher your chances of appearing in the local pack.
- Reviews and Ratings
Positive reviews boost your credibility and improve your chances of ranking in the local pack.
- Relevance
Use location-specific keywords in your content and business profile to align with search intent.
- Citations and NAP Consistency
Maintain accurate and consistent business information across all online directories.
Need SEO Help? Consult with GetFound!
In summary, what is Local Pack in SEO? It’s a special Google search feature that showcases three top local businesses, complete with a map, contact details, and reviews.
For businesses that depend on local customers, landing a spot in the Local Pack is revolutionary—it boosts visibility, builds trust, and drives more engagement.
Focus on optimizing your Google Business Profile, NAP consistency, and customer reviews to increase your chances of ranking. As local searches keep growing, the Local Pack remains a powerful way to connect with nearby customers and stay ahead of the competition.
Need help? GetFound has your back! Let us handle your SEO and get your business the results it deserves.
