What is link reclamation in SEO? Backlinks play a crucial role in search engine rankings, helping websites build authority and trust. However, over time, some backlinks may disappear due to website changes, content updates, or broken links.
This is where link reclamation comes in. In this article, GetFound will break down what is link reclamation in SEO, explaining its definition and how it works in recovering lost backlinks,
Let’s jump right in!
What is Link Reclamation in SEO?
Link reclamation is the process of identifying and restoring lost or broken backlinks that previously pointed to your website.
These links may have been removed, broken, or redirected incorrectly, leading to lost SEO value. By reclaiming these backlinks, websites can regain their authority and maintain a healthy backlink profile.
This process does not involve creating new backlinks but rather fixing, recovering, or restoring the ones that once existed. Website owners and SEO professionals use link reclamation to ensure that their past link-building efforts continue to provide SEO benefits.
Types of Link Reclamation in SEO
To fully understand what is link reclamation in SEO, it’s essential to explore the different ways backlinks can be lost and how they can be recovered.
Here are the main types of link reclamation:
1. Broken Backlinks
Broken backlinks occur when a previously linked page no longer exists or returns a 404 error.
This can happen when:
- A webpage is deleted
- The URL structure changes without proper redirection
- The linking website removes or alters the original link
Example of a broken link:
<a href=”https://example.com/old-page”>Check out this article</a>
If “old-page” has been deleted or renamed without a redirect, the backlink becomes broken.
2. Unlinked Mentions
Sometimes, websites mention a brand or a piece of content without linking to the original source. Link reclamation in this case involves reaching out to the website owner and requesting a proper backlink.
Example of an unlinked mention:
“GetFound has provided excellent SEO solutions for businesses worldwide.” (without a hyperlink)
By reclaiming this mention and turning it into a backlink, websites can regain lost SEO value.
Also Read: What’s the Importance of Mirror Site in SEO? The Solution for Slow Speed Website
3. Redirected Links with Incorrect Redirects
When websites undergo URL changes, redirects are essential to maintain backlink equity. However, incorrect redirects can lead to lost link value. Common issues include:
- Redirecting to an irrelevant page
- Using multiple redirects, causing a loss in link strength
- Redirect loops that prevent proper page access
Example of a faulty redirect:
<a href=”https://example.com/old-url”>Read more</a>
If “old-url” redirects to a non-relevant page or a 404 error, the backlink loses its value.
4. Lost Backlinks Due to Website Changes
Sometimes, websites that once linked to your content may update or redesign their pages, unintentionally removing the backlink. Link reclamation involves tracking lost links and requesting webmasters to reinstate them.
5. Links Removed by Webmasters
In some cases, a website owner may manually remove a backlink for various reasons, such as:
- Updating content
- Changing editorial policies
- Removing outdated references
If the backlink was high-quality and relevant, reaching out to request reinstatement can be part of the link reclamation process.
How Link Reclamation Works
Now that we understand what is link reclamation in SEO, here’s how the process typically works:
1. Identify Lost Backlinks
Use tools like Google Search Console, Ahrefs, or SEMrush to track lost backlinks.
2. Analyze the Cause of the Lost Link
Determine whether the link was broken, removed, or redirected incorrectly.
3. Contact Website Owners
Reach out to webmasters with a polite request to reinstate or fix the backlink.
4. Monitor and Maintain Backlink Health
Regularly check backlink status to prevent further losses.
Understand What is Link Reclamation with GetFound Expert!
Learning what is link reclamation in SEO is essential for maintaining a strong backlink profile. By recovering lost backlinks, businesses can regain SEO value and improve their website’s authority. If you need expert guidance in managing backlinks and optimizing SEO performance, GetFound is here to help.
GetFound specializes in ethical and effective SEO strategies. Contact GetFound today to enhance your website’s backlink health and search rankings!
