What is link juice in SEO? In the scope of SEO, backlinks play a crucial role in determining a website’s authority, and one of the key concepts that come with it is what is link juice in SEO.
GetFound will break down this term, explaining how link juice works and how it impacts a site’s authority distribution.
Understanding this concept can help businesses and marketers make informed decisions about their website structure and backlink strategy, let’s jump right in!
What is Link Juice in SEO?
Link juice, also known as “link equity,” refers to the value or authority that is passed from one webpage to another through hyperlinks.
When a website with strong authority links to another site, some of its credibility is transferred through the link, helping the receiving page rank better in search engine results.
For example, if a high-authority website such as an established news platform links to a smaller blog, that blog benefits from the link juice, potentially boosting its visibility on search engines.
How Link Juice Works
The way what is link juice in SEO functions is based on several factors that determine how much authority is passed through a link.
Here’s a breakdown of how link juice is distributed:
1. Source Page Authority
- The higher the authority of the linking page, the more valuable the link juice it transfers.
- A backlink from a well-known industry website holds more weight than a random, low-quality page.
2. Number of Outgoing Links
- If a page links to multiple other pages, the link juice gets divided among them.
- A page with one external link passes more authority than a page with 100 outbound links.
3. Relevance of the Linking Page
- Link juice is more effective when it comes from a page with related content.
- For example, a backlink from a tech blog to another tech-related page carries more weight than a fashion blog linking to a tech website.
4. Dofollow vs. Nofollow Links
- Only dofollow links pass link juice, while nofollow links tell search engines not to transfer authority.
- This means not all backlinks contribute to a site’s SEO performance.
Also Read: How to Implement Mobile SEO for SEO Benefit: 8 Essential Steps
Visualizing Link Juice Distribution
To better understand what is link juice in SEO, imagine a cup of water being poured into smaller cups.
If one large cup (a high-authority page) pours water (link juice) into just one smaller cup (a linked page), that cup receives a significant amount of liquid.
But if the large cup pours into 20 different cups, each one gets less water. This illustrates how link juice is divided when multiple outbound links exist on a page.
Internal Link Juice vs. External Link Juice
1. Internal Link Juice
This refers to the authority passed between pages within the same website. Proper internal linking helps distribute link juice across important pages, improving site structure and SEO.
2. External Link Juice
This comes from backlinks gained from other websites. High-quality external links are essential for boosting domain authority and credibility.
Link Juice and PageRank
Google’s PageRank algorithm originally used link juice to determine a page’s ranking based on the quality and number of links pointing to it.
While Google no longer publicly updates PageRank scores, the principle remains a fundamental part of how search engines evaluate websites.
Still Have Lingering Questions About Link Juice? Ask GetFound!
Understanding what is link juice in SEO helps businesses and website owners see how authority flows between pages, ultimately influencing search rankings.
By strategically managing link juice through internal linking and acquiring high-quality backlinks, websites can strengthen their authority in search engine results.
If you’re looking for expert guidance on SEO strategies, GetFound can help. Our team specializes in SEO solutions that enhance website performance and search visibility.
Consult with GetFound today to improve your link-building efforts and maximize your SEO potential!
