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Strategic Growth Consulting
Softindo

Achieving 200% ROAS Through Digital Ads Strategy

 

Who They Are

Softindo Putra Perkasa is a pioneering software development company with over 8 years of experience in web design and application development. Their mission is to empower small businesses by delivering custom, scalable software and mobile app solutions that streamline operations and drive innovation.

 

The Goal

By partnering with GetFound, Softindo aimed to increase digital visibility, drive qualified website traffic, and boost profitability through carefully targeted online advertising.

ROAS
200%
Traffic Growth
14x
Leads Gained
122
New Clients Onboarded
3

Challenges

Softindo faced several hurdles in a highly competitive market:

  1. Minimal Traffic & Limited Brand Awareness
    Despite having strong expertise, Softindo’s online presence was largely invisible—resulting in missed opportunities and low brand recognition.
  2. Quality Lead Generation
    The company needed to convert more website visitors into potential clients, focusing on actionable, high-intent leads.
  3. Effective Promotion of Services
    With a diverse service portfolio, Softindo struggled to highlight each specialty, such as custom software development, web design, and mobile app solutions.

 

Solutions

  1. Responsive, Service-Focused Ad Creative
    • Objective: Capture the attention of businesses seeking software development by emphasizing specific services in ad headlines.
    • Tactics: Ran A/B tests on multiple ad variations, headlines, descriptions, and calls-to-action, to see which formats, messages, and offers resonated most. Incorporated high-value, service-specific keywords to broaden reach and match user intent.
  2. Gaining Brand Awareness Through Non-Branded Keywords
    • Objective: Identify the most effective channels and tactics for generating leads.
    • Tactics: Implemented robust tracking mechanisms for every inbound inquiry—forms, WhatsApp, and email. With these insights, we refined targeting criteria, allocated budgets more effectively, and iterated on ad content based on real-time performance.
  3. Shift from Traffic to Conversions
    • Objective: Initially, drive traffic to Softindo’s newly established site, then pivot to focusing on lead generation as traffic volumes grew.
    • Tactics: Began by maximizing website visits, then introduced optimized landing pages and conversion-focused ads. This approach nurtured potential customers, culminating in 122 leads over the 2-month campaign period.

 

Driving Measurable Impact

Within just two months, Softindo overcame low online visibility and established a robust lead pipeline—ultimately accelerating business growth. By crafting precise ad messaging, rigorously testing creatives, and doubling down on lead tracking, GetFound helped Softindo transform its digital presence into a powerful revenue channel.

90%

Businesses Grew in Just 3 Months with Us.

5.0 Rating From Our Clients
Service Used

90%

Businesses Grew in Just 3 Months with Us.

5.0 Rating From Our Clients
Service Used
ROAS
200%
Traffic Growth
14x
Leads Gained
122
New Clients Onboarded
3

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Achieving 200% ROAS Through Digital Ads Strategy
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99% POSITIVE FEEDBACK

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