Challenges
Softindo faced several hurdles in a highly competitive market:
- Minimal Traffic & Limited Brand Awareness
Despite having strong expertise, Softindo’s online presence was largely invisible—resulting in missed opportunities and low brand recognition. - Quality Lead Generation
The company needed to convert more website visitors into potential clients, focusing on actionable, high-intent leads. - Effective Promotion of Services
With a diverse service portfolio, Softindo struggled to highlight each specialty, such as custom software development, web design, and mobile app solutions.
Solutions
- Responsive, Service-Focused Ad Creative
- Objective: Capture the attention of businesses seeking software development by emphasizing specific services in ad headlines.
- Tactics: Ran A/B tests on multiple ad variations, headlines, descriptions, and calls-to-action, to see which formats, messages, and offers resonated most. Incorporated high-value, service-specific keywords to broaden reach and match user intent.
- Gaining Brand Awareness Through Non-Branded Keywords
- Objective: Identify the most effective channels and tactics for generating leads.
- Tactics: Implemented robust tracking mechanisms for every inbound inquiry—forms, WhatsApp, and email. With these insights, we refined targeting criteria, allocated budgets more effectively, and iterated on ad content based on real-time performance.
- Shift from Traffic to Conversions
- Objective: Initially, drive traffic to Softindo’s newly established site, then pivot to focusing on lead generation as traffic volumes grew.
- Tactics: Began by maximizing website visits, then introduced optimized landing pages and conversion-focused ads. This approach nurtured potential customers, culminating in 122 leads over the 2-month campaign period.
Driving Measurable Impact
Within just two months, Softindo overcame low online visibility and established a robust lead pipeline—ultimately accelerating business growth. By crafting precise ad messaging, rigorously testing creatives, and doubling down on lead tracking, GetFound helped Softindo transform its digital presence into a powerful revenue channel.
