Challenges
- Low Online Visibility
A limited number of pages covering relevant topics made it difficult to attract new customers. - Restricted Brand Exposure
Without in-depth content, Global Paws struggled to build authority or capture valuable organic traffic in a saturated industry. - Project Goals
GetFound was brought in to drive more high-quality traffic and bolster Global Paws’ reputation in pet travel and relocation.
Solutions
Impact reports cater to a variety of audiences, so it’s best to adjust them accordingly. First, identify your target reader. Next, you can shift your focus on what they need to know.
- Location-based SEO Strategy
GetFound implemented a targeted keyword approach focused on non-branded, location-specific content. Articles like “Pet Travel to France: Everything You Need to Know” addressed niche queries and catered to real user concerns. - Gaining Brand Awareness Through Non-Branded Keywords
By producing high-quality, in-depth articles on pet travel tips, best care practices, and pet-friendly destinations, Global Paws positioned itself as a trustworthy resource. This not only enriched the content library but also provided valuable insights for pet owners—helping the brand stand out in a crowded industry.
Growth
In just half a year, Global Paws saw a massive upswing—transitioning from near-invisible search presence to commanding top positions. Sessions skyrocketed by 780.65%, and the strategic efforts fueled a 133% increase in revenue. By combining localized content with a strong keyword strategy, GetFound transformed Global Paws into an online powerhouse, driving sustained traffic, leads, and undeniable market authority.
In just six months, sessions soared by 780.65%—a clear testament to the power of a data-driven, user-centric SEO strategy. Backed by consistent optimization and rich, relevant content, Global Paws not only boosted organic traffic but also enjoyed a 133% jump in revenue. This remarkable trajectory proves that when you pair the right tactics with a deep understanding of your audience, the sky’s the limit.
From near-invisible to over 7,000 clicks and 175,000 impressions, Global Paws’ online performance took off like never before.
