Have you ever stumbled upon a less-than-stellar review about a business online? That’s when the importance of ORM (Online Reputation Management) becomes crystal clear. So, what is ORM in SEO?
In the world of SEO, ORM is like your personal PR team, working tirelessly to protect and enhance your brand’s image. Let’s explore ORM and how it can boost your online reputation and SEO success.
Also Read: How SEO Helps in Business?
What is ORM in SEO?
ORM Stands for Online Reputation Management. It is about managing your brand’s online reputation. It’s like being a vigilant guardian of your online presence, protecting your brand’s image, and ensuring that the world sees the best version of your business.
But why is it so important for SEO? Well, search engines are getting smarter. They want to show users the most relevant and trustworthy results.
Having a strong online rep through effective ORM tells search engines your business is solid and trustworthy, which helps crank up your search rankings.
However, don’t think of ORM as something separate from SEO; actually, ORM is a big part of SEO, or even SEO itself. It mainly focuses on search engines like Google. When it comes to managing your brand on social media, that’s a different kind of ORM.
Why is ORM in SEO Important?
In today’s digital age, your online reputation is as important as your physical storefront.
Online Reputation Management (ORM) is the process of shaping and influencing the perception of your business or brand online. But why does it matter so much? Let’s dive in.
Also Read: How SEO Helps Your Business?
1. First Impressions Last Online
Think of your online reputation as your digital first impression. Potential customers often research businesses before purchasing, and what they find online can significantly impact their decisions.
Maybe you think ORM and PR are different. Guess what? It’s not really true. ORM is another version of PR, but online. A strong online reputation builds trust and credibility, making it more likely for people to choose your business over competitors.
2. The Power of Reviews
Online reviews are a cornerstone of online reputation management. Positive reviews can boost your credibility and attract new customers, while negative reviews can damage your reputation if not handled properly.
By actively managing your online reviews, you can demonstrate your commitment to customer satisfaction and address concerns promptly.
3. Impact on Search Engine Reputation
Your online reputation directly influences your search engine rankings. Search engines consider online reviews and mentions as signals of a business’s credibility and trustworthiness.
A positive online reputation can help improve your brand presence and show that your brand is credible enough for potential customers to use your service.
4. Changing The Narratives
Recovering your online reputation can be tricky. Just one bad experience can make a customer think twice about coming back, and if they leave a negative review on Google, Facebook, or anywhere else, you might see your sales take a hit.
If you’re not keeping an eye on what people are saying about your brand and catching those reviews early, you might miss a chance to turn things around before the damage becomes serious.
According to a 2023 report by Khoros, 83% of customers feel more loyal to brands that respond to and fix their complaints. So, staying on top of your online presence can make a big difference.
So, acting quickly can keep new customers from getting turned off and help you keep unhappy existing customers.
💡 Short on time or not feeling adventurous in your SEO journey? You might consider hiring a professional or learn valuable insights in our blogs.
ORM Disclaimer!
Before kicking off an ORM campaign to fix a bad reputation, double-check the facts about the negative review or the issue hurting your business.
Don’t just check the facts once without any proof because doing so could make things worse or land you in a bigger mess with the media, agency, or your support team.
For example:
If a company like Nike gets hit with a bad keyword like “new Nike design is useless,” they can use ORM (Online Reputation Management) to handle it. Nike can push back because the claim isn’t true. In this case, ORM helps clear up the brand’s name and manage negative reviews or news about its new design.
GetFound can help you use ORM strategy to help your business rep!
We’ll guide you through the intricacies of ORM and develop a comprehensive strategy to protect and enhance your online reputation. Visit GetFound today and let us be your trusted partner in building a thriving online presence!
Follow us on Instagram, LinkedIn, and our Website for your daily SEO insights!
