One of the most crucial factors shaping search engine optimization (SEO) and rankings today is EEAT (Expertise, Experience, Authority, and Trust).
Mastering how to improve EEAT for the SEO benefit can help businesses and website owners build credibility, achieve higher rankings, and gain trust from both users and search engines.
Curious about how to improve EEAT for the SEO benefit? GetFound has the inside scoop—stick around and let’s turn your website into an EEAT powerhouse!
1. Publish High-Quality, Expert-Driven Content
One of the most effective ways on how to improve EEAT for the SEO benefit is by ensuring that all content is created by qualified experts with verifiable credentials.
Best Practices for Expert Content:
- Hire Industry Experts
Content should be written, reviewed, or approved by professionals in the field.
- Use Author Bios & Credentials
Display author qualifications, certifications, and experience.
- Back Up Claims with Credible Sources
Cite reliable studies, research papers, and industry authorities.
- Create In-Depth & Well-Researched Content
Google values content that provides value rather than superficial information.
Example: A medical blog post should be authored or reviewed by a licensed doctor to demonstrate expertise and trustworthiness.
2. Strengthen Website Authority with Backlinks
Building website authority is a key strategy in how to improve EEAT for the SEO benefit. Authority is often measured by the quality and relevance of backlinks pointing to your site.
How to Gain Authoritative Backlinks:
- Publish Data-Driven Content
Unique insights and original research attract backlinks from reputable sources.
- Guest Posting on High-Authority Sites
Contributing content to respected industry blogs helps build credibility.
- Earn Mentions from News Sites & Experts
Getting referenced by trusted sources strengthens domain authority.
- Use Digital PR Strategies
Engage in interviews, collaborations, and industry reports to attract high-value backlinks.
Google sees backlinks from reputable sources as a strong signal of authority, helping websites rank higher in search results.
Also Read: How to Easily Identify Links That Need the UGC Link Attribute!
3. Build Trust Through Transparency & Security
A critical component of how to improve EEAT for the SEO benefit is building trust with users and search engines. Google prioritizes websites that are transparent, secure, and user-friendly.
How to Increase Trustworthiness:
- Use HTTPS for Website Security
Secure websites rank higher in Google’s search results.
- Display Clear Contact Information
Providing an address, phone number, and email boosts credibility.
- Publish Privacy Policies & Terms of Service
Transparency about data usage builds trust.
- Encourage Customer Reviews & Testimonials
Positive feedback improves user trust signals.
Websites that lack transparency or have security issues often struggle to rank well in competitive niches.
4. Optimize for Google’s EEAT Signals
Another crucial step in how to improve EEAT for the SEO benefit is optimizing your on-page SEO elements to align with Google’s ranking signals.
Key EEAT Optimization Strategies:
- Improve Internal Linking
Guide users to relevant, high-quality pages within your site.
- Use Structured Data (Schema Markup)
Helps Google understand authorship and content details.
- Ensure Mobile-Friendliness
A responsive design improves user experience and search rankings.
- Enhance Readability & Content Formatting
Well-structured content increases dwell time and engagement.
By fine-tuning technical SEO elements, websites can reinforce their authority and trustworthiness in Google’s eyes.
5. Leverage Experience to Boost Engagement
Google added Experience to EEAT in 2022, emphasizing firsthand knowledge and real-world expertise.
How to Showcase Experience:
- Write Case Studies & Personal Stories
Share real-life examples of success or problem-solving.
- Create Video Testimonials & Product Reviews
Visual proof builds credibility and engagement.
- Publish Expert Interviews
Featuring thought leaders and professionals improves credibility.
- Use Authentic Images & Videos
Unique visuals improve user trust and SEO performance.
Websites that demonstrate firsthand experience often rank higher and convert better.
6. Monitor & Adapt EEAT Strategies for Ongoing Improvement
SEO is an ongoing process, and continuously improving EEAT signals ensures long-term success.
How to Track EEAT Progress:
- Use Google Search Console & Analytics
Monitor organic traffic, engagement, and ranking trends.
- Conduct SEO Audits Regularly
Identify and fix content quality issues.
- Update & Refresh Old Content
Keep articles current, accurate, and relevant.
- Engage with Industry Communities
Building a strong online presence improves authority.
By staying proactive with EEAT improvements, websites can maintain strong search rankings and establish long-term trust.
GetFound Is Here to Help You Boost Your SEO!
Mastering how to improve EEAT for the SEO benefit is key to increasing search rankings, credibility, and user trust. By creating expert-driven content, building authority, and enhancing trust signals, websites can strengthen their EEAT and stand out in search results.
Want to give your site an SEO edge? GetFound has the expertise to help you optimize EEAT and achieve better rankings.
Let’s start improving your online presence today!
