Website hits, often misconstrued as a direct indicator of SEO success, can provide useful insights into a site’s performance and user behavior when analyzed properly.
Although hits themselves are not an SEO ranking factor, optimizing for the elements that generate website hits, such as page load speed, content quality, and server performance, can indirectly improve SEO performance.
With this article, GetFound will share strategies to improve website hits in a way that enhances SEO benefits!
1. Enhance Page Load Speed to Reduce Bounce Rates
One of the primary ways to improve the effectiveness of website hits is by optimizing page load times.
Faster loading pages can lead to more positive user interactions, thereby generating more page hits, which can indirectly improve website hits and SEO.
Page speed is a crucial ranking factor for search engines, with Google having clearly stated that faster pages rank higher.
Actions to Take:
- Optimize Images
Use formats like WebP or compressed JPEGs, and always size images to fit the page’s dimensions.
- Minimize HTTP Requests
Reduce the number of resources required to load a page by combining CSS files or deferring non-critical JavaScript.
- Leverage Browser Caching
Allow browsers to cache resources so that repeat visitors can load pages faster, reducing the number of server requests and improving user experience.
By reducing load times, you not only improve user engagement but also enhance your chances of ranking better in search results.
2. Optimize Content for Higher Engagement
Content quality and relevance are key factors in attracting visitors and generating more website hits. Well-written, engaging, and informative content encourages users to explore more pages on your website, increasing the total number of hits.
Additionally, creating content that addresses user intent and provides value can increase time on site, which reduces bounce rates and improves SEO metrics like average session duration, ultimately helping to improve website hits.
Actions to Take:
- Create High-Quality Content
Focus on producing well-researched, informative, and engaging articles, blog posts, and resources that meet the needs of your audience.
- Use Internal Linking
Strategically link to other relevant pages on your site. This increases user engagement and generates more page views, boosting overall hits. Internal linking also helps search engines discover new content.
- Keep Content Updated
Regularly update older content to ensure it stays relevant and continues attracting organic traffic.
High-quality, engaging content not only generates more hits but also improves your site’s authority, driving long-term SEO benefits.
3. Optimize for Mobile Devices
A growing majority of users access websites via mobile devices. Therefore, ensuring your website is mobile-friendly is essential for both user experience and SEO.
Google uses mobile-first indexing, meaning the mobile version of your website is considered the primary version for ranking purposes.
Improving your website’s mobile usability can lead to more hits from mobile users, increasing traffic to your site and helping to improve website hits overall.
Actions to Take:
- Responsive Web Design
Use a responsive design that adjusts to any screen size, providing an optimal experience for both desktop and mobile users.
- Speed Optimization for Mobile
Use mobile-specific speed optimization techniques like lazy loading, AMP, and reducing resource-heavy scripts.
- Simplify Navigation
Ensure that your site’s navigation is easy to use on smaller screens, which encourages visitors to explore your content and reduces bounce rates.
By improving mobile-friendliness, your website becomes more accessible to a broader audience, driving more website hits and improving SEO.
Also Read: 6 Reasons Anchor Text is Crucial for SEO
4. Improve User Experience to Encourage Exploration
Website hits are a reflection of user activity, and an important factor in improving these hits is enhancing the overall user experience.
When users can easily navigate your site and find the content they’re looking for, they are more likely to explore multiple pages, increasing the number of hits on your website. This also improves engagement metrics, such as time on site, which are important for SEO.
Actions to Take:
- Clear Site Structure
Organize your content in a logical, user-friendly structure. A well-organized site is easier for both users and search engines to navigate.
- Minimize Pop-ups
While pop-ups can be effective for conversions, excessive or poorly timed pop-ups can frustrate users, increasing bounce rates. Use them sparingly and make sure they don’t obstruct the user’s experience.
- Optimize for Accessibility
Ensure your website is accessible to all users, including those with disabilities. Implement features like alt text for images, accessible navigation, and keyboard-friendly interfaces to improve the overall user experience.
An improved user experience encourages visitors to stay longer, click on more pages, and return in the future, all of which lead to more website hits and better SEO outcomes.
5. Utilize Social Media and External Traffic Sources
Website hits don’t only come from organic search; promoting your content through social media and other external traffic sources can significantly increase website hits. When users share your content on social platforms or through backlinks, this drives additional traffic to your website, increasing the number of hits and contributing to overall SEO success.
Actions to Take:
- Promote Content on Social Media
Share your content on platforms like Facebook, Twitter, LinkedIn, and Instagram to attract more visitors to your site.
- Leverage Influencer Marketing
Collaborate with influencers or thought leaders in your niche to expand your reach and drive additional traffic to your site.
- Build Quality Backlinks: Focus on earning backlinks from high-authority sites in your industry. When these sites link to your content, it drives traffic and increases your website hits.
By diversifying traffic sources, you can amplify the number of website hits, which helps improve website hits and boosts both your website’s visibility and SEO performance.
Improve Website Hits to Boost Your Business’s Digital Presence!
While website hits in and of themselves may not directly impact SEO rankings, they serve as an important indicator of website activity and performance.
Improving website hits can lead to better engagement, more resource-efficient page loading, and an overall better user experience, all of which positively influence SEO performance.
By focusing on page speed, mobile optimization, content quality, user experience, and external promotion, you can effectively improve website hits. These improvements ultimately help boost key SEO metrics like time on site, bounce rates, and page views, leading to better search engine rankings over time.
Need first-hand help with website hits? GetFound is just a call away! We can help deliver the best results for your business!
