We’ve discussed the importance of targeted keywords to our SEO strategy. But how to put SEO keywords in websites to get a higher ranking in search engines? Curious to learn more?
In this article, GetFound will guide you through understanding this topic and maximizing the effectiveness of SEO keywords for your benefit. Let’s dive right in!
Understanding Your Keyword Crew
Once you’ve researched your keyword choices and identified the ones that best describe the products and services your ideal customers are searching for, it’s time to create your SEO web page.
Think of SEO keywords as your website’s vocabulary. There are two main groups:
Short-tail Keywords
These are like popular catchphrases, broad and high-volume (think “running shoes”). While fantastic, they face fierce competition.
Long-tail Keywords
These are more specific phrases (think “best running shoes for beginners with flat feet”). They have a lower search volume but attract more targeted visitors, making them highly valuable.
The key places to incorporate SEO keywords on your website include the URL, text content, and the head section of your HTML code.
Keyword Research: Unearthing Your Golden Nuggets
Now, let’s find the perfect keywords for your website! Here are some research tools to help you dig for gold:
Google Keyword Planner
This free tool by Google helps you discover search volume, competition level, and related keywords for your chosen topics. Here’s our quick guidance for you:
- Head to https://ads.google.com/home/tools/keyword-planner/.
- Enter your target keyword (e.g., “running shoes”).
- Explore the data and identify promising long-tail keywords with good search volume and lower competition.
SEMrush
This powerhouse SEO tool offers advanced keyword research features, including competitor analysis and keyword trends. Mastering SEMrush requires a subscription, but you can find great tutorials online!
Are you short on time or not feeling up for it? Hiring a professional might be the way to go. Contact us now!
How to Put SEO Keywords in Websites Like a Pro
Once you’ve got your keywords, it’s time to sprinkle them throughout your website! Here are some key locations you have to know:
1. Title Tags
These are the headlines displayed in search results. Make them clear, concise, and, most importantly, include your main keyword. Title tags usually show about 60 characters and spaces in your page’s title bar.
2. Meta Descriptions
These are short summaries under your title tags. Briefly describe your page and naturally include a relevant keyword. Meta descriptions usually show about 160 characters and spaces on search result pages.
3. Headings (H1, H2, H3)
Structure your content using headings. Include keywords in your H1 (main title) and relevant keywords in your H2 and H3 subheadings.
4. Content
This is where your magic happens! Naturally, integrate your keywords throughout your writing without keyword stuffing (repeating keywords unnaturally). Think of it like having a conversation; your keywords should flow naturally. Use synonyms and related terms to show Google that your content covers the topic comprehensively.
5. Image Alt Text
Don’t forget about images! Describe them using keywords in the alt text field. This helps search engines understand your images and improves accessibility to your high-quality content.
What about content videos?
When tagging videos with your keywords, make sure all relevant keywords are included in your file’s metadata using a video editor. Name the video file with the exact keywords used in the HTML metadata, like “organic-dog-treats-chihuahuas.mov.”
Only attach keywords to your videos and pictures that are also present in the visible text content of your web page.
6. URLs
Although this may not be as important as the points we mentioned before, make sure your web page URL includes the keywords that best reflect your business’s offerings. It’s key for SEO!
When users search with these keywords, URLs that closely match are more likely to get clicked. For example, if you sell dog treats, a URL like www.yourwebsite.com/dog-treats can attract more visitors.
Using more specific phrases such as www.yourwebsite.com/organic-dog-treats or www.yourwebsite.com/dog-treats-chihuahuas can target even more interested customers. Keep it concise and straightforward for better results!
7. Internal Links
Linking relevant pages within your website using keywords in the anchor text helps search engines understand your website structure and content flow.
Monitoring and Fine-Tuning: Keeping Your Keyword Strategy Sharp
Your SEO journey doesn’t end after placing keywords. Nope! You still have to track their performance and adapt your strategy for continued success. Here’s how:
Google Analytics
This free tool helps you understand how visitors find your website and what keywords they use. Use it to analyze keyword performance and identify areas for improvement.
Google Search Console
Another free tool that can help you track your website’s health in search results and identify any keyword-related issues is Google Search Console. Use it to monitor keyword performance and troubleshoot any problems.
So, are you ready to unleash the power of SEO keywords? Sure you are! And if someone asks you how to put SEO keywords in websites, of course, you know the answer!
By implementing these strategies and tools, you’ll be well on your way to boosting your website’s visibility and attracting targeted visitors. Remember, SEO is an ongoing process. Stay curious, keep learning, and adapt your methods as needed.
Need help unlocking the full potential of SEO keywords? GetFound can be your guide! Let us help your website become the top search result for your target audience. Visit GetFound today and watch your website soar in the search engine rankings!
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